Page 32 - EIDE IO3 CF

PART I

MODULE 6: THE EMOTIONAL

INTELLIGENT ENTREPRENEUR -

UNDERSTANDING THE CLIENTS

GENERAL OBJECTIVES OF THE MODULE

The module highlights the importance of understanding emotions. Learners will acquire useful tools in order to
understand which emotions are relevant from costumers’ behaviour, how to meet their expectancies and how to
create an emotional connection.

UNITS/CONTENTS IN BULLET POINTS:

Unit1: How emotions influence decision-making and why is it important to understand emotions at the base of
customer behavior

Unit2: How to understand the client, connect emotionally and meet their expectancies - Obstacles and challenges

NECESSARY RESOURCES

- EIDE on-line course, part 1, module 6.

- EIDE Teachers Guide

- EIDE Worksheets

- Paper and pen

- Whiteboard / blackboard, chalks

- Chairs and tables

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