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PART II




                      MODULE 3: INTERNET AS A PRINCIPAL SALES
                          CHANNEL. ONLINE MARKETING. E-COMMERCE




               GENERAL OBJECTIVES OF THE MODULE

                   This  module  aims  to  familiarize  students  with  the  concepts  of  online  marketing  and  e-
                   commerce and support them gaining understanding and skills on how the main tools and
                   instruments specific to digital marketing can be useful to a start-up.



               UNITS OF LEARNING:



               Unit 1. Introduction. Why is it important to go online?
               Unit 2. Online Marketing

               2.1.    Marketing definition

               2.2.    Benefits of Digital Marketing

               2.3.    History of Digital Marketing

               2.4.    Advances in Digital Marketing

               2.5.    How to use Digital Marketing for beginners

               2.6.    Tools to enhance Digital Marketing

               2.7.    Legal Side of Digital Marketing

               2.8.    Google Analytics

               2.9.    Cookies

               Unit 3.  E-Commerce

               NECESSARY RESOURCES





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