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PART II
MODULE 3: INTERNET AS A PRINCIPAL SALES
CHANNEL. ONLINE MARKETING. E-COMMERCE
GENERAL OBJECTIVES OF THE MODULE
This module aims to familiarize students with the concepts of online marketing and e-
commerce and support them gaining understanding and skills on how the main tools and
instruments specific to digital marketing can be useful to a start-up.
UNITS OF LEARNING:
Unit 1. Introduction. Why is it important to go online?
Unit 2. Online Marketing
2.1. Marketing definition
2.2. Benefits of Digital Marketing
2.3. History of Digital Marketing
2.4. Advances in Digital Marketing
2.5. How to use Digital Marketing for beginners
2.6. Tools to enhance Digital Marketing
2.7. Legal Side of Digital Marketing
2.8. Google Analytics
2.9. Cookies
Unit 3. E-Commerce
NECESSARY RESOURCES
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