Page 53 - EIDE IO3 CF
P. 53

Basic legal aspects   The learner knows the   The learner is able to
 related to digital   main legal principles   name concrete   The learner is able to
 marketing   applying to digital   regulations and principles   differentiate between
 marketing   (e.g. GDPR) and provide   good and poor practices
 concrete examples
          in respecting legal
          principles of digital           Student’s participation in
          marketing and apply them        class activities
 Google analytics and   The learner knows what   The learner can define in   at a basic level in his/her
 cookies   Google analytics and   his own words the   activity
 cookies are   concepts and provide
 concrete examples







 E-commerce   The learner knows and   The learner is able to
 definition and   understand the concept   provide concrete e-
 principles   of e-commerce and its   commerce good practices
 main principles   examples







































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