Page 51 - EIDE IO3 CF
P. 51
LEARNING OUTCOMES
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Learning outcome Knowledge Skills Competence Performance
indicators
The student knows the The student is able to
concept of online define online marketing in
marketing his/her own words and
Definition of online bring concrete examples
marketing
The student knows and is The learner understands
able to enumerate the the importance of digital
main benefits of online marketing and e-
Online marketing marketing commerce for business -The learner is able to
benefits success use basic marketing tools Student’s participation in
in concrete situations class discussion and
The student is able to explanation of choice
give concrete examples of
online marketing benefits -The learner is able to
differentiate between
good and poor practices
Digital marketing The learner knows to The learner is able to in digital marketing
principles and tools name and describe basic bring concrete examples
digital marketing tools of digital marketing tools
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