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P. 52

Basic legal aspects              The learner knows the           The learner is able to
                                related to digital               main legal principles           name concrete                   The learner is able to
                                marketing                        applying to digital             regulations and principles      differentiate between
                                                                 marketing                       (e.g. GDPR) and provide         good and poor practices
                                                                                                 concrete examples
                                                                                                                                 in respecting legal
                                                                                                                                 principles of digital           Student’s participation in
                                                                                                                                 marketing and apply them        class activities
                                Google analytics and             The learner knows what          The learner can define in       at a basic level in his/her
                                cookies                          Google analytics and            his own words the               activity
                                                                 cookies are                     concepts and provide
                                                                                                 concrete examples







                                E-commerce                       The learner knows and           The learner is able to
                                definition and                   understand the concept          provide concrete e-
                                principles                       of e-commerce and its           commerce good practices
                                                                 main principles                 examples







































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