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Main benefits of Social  The learner knows and   The learner is able to   Explanation of the
 Media for business   the main benefits social   bring concrete examples   motives for choosing a
 media can bring to   of social media benefits   specific tool.
 business   related to business
 purposes





 Online reputation   The learner knows the   The learner is able to   The learner is able to use   Practical work on a social
 concept of ‘online   define in his/her own   at least one social media   media platform,
 reputation’ both at   words the concept of   platform and to apply the   participation in class
 personal and business   online reputation   acquired knowledge in   discussion, explanation of
 level    order to build online           choices.
 The learner is able to
 come up with specific   reputation
 examples of using social
 media to build online
 personal/brand reputation











































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