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LEARNING OUTCOMES


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                                Learning outcome                 Knowledge                       Skills                          Competence                      Performance
                                                                                                                                                                 indicators


                                                                 The learner knows the           The student is able to          The student is able to          Participation in class
                                                                 main social media               define the concept of           apply the acquired              discussion

                                                                 channels                        Social Media in his/her         knowledge to choose the
                                Social Media Channels                                            own words and exemplify  most appropriate
                                                                                                 the main Social Media           business channel/s for          Student’s explanation of
                                                                                                 Channels.                       his/her purpose                 his/her choice




                                                                 The student knows the            The student is able to         The learner is able to            Participation in class
                                                                 main principles of social       describe in his/her own         apply the knowledge             discussion
                                                                 media management                words the means and             acquired and use at least

                                Management of Social                                             ways to exert the social        one social media platform       Practical use of a social
                                                                                                                                                                 media platform
                                Media                                                            media management                for a real/imagined
                                                                                                                                 business situation



                                                                 The learner knows the           The learner is able to          The learner is able to          Explanations offered by
                                Measuring Social                 main principles of              identify the means of           access, read and interpret  the student
                                Media Results                    measuring social media          measuring the Social            user statistics on at least
                                                                 results                         Media results.                  one social media channel
















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