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Main benefits of Social The learner knows and The learner is able to Explanation of the
Media for business the main benefits social bring concrete examples motives for choosing a
media can bring to of social media benefits specific tool.
business related to business
purposes
Online reputation The learner knows the The learner is able to The learner is able to use Practical work on a social
concept of ‘online define in his/her own at least one social media media platform,
reputation’ both at words the concept of platform and to apply the participation in class
personal and business online reputation acquired knowledge in discussion, explanation of
level order to build online choices.
The learner is able to
come up with specific reputation
examples of using social
media to build online
personal/brand reputation
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