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LEARNING OUTCOMES

Add more rows or remove as needed

Learning outcome Knowledge Skills Competence Performance
indicators

The learner knows the The student is able to The student is able to Participation in class
main social media define the concept of apply the acquired discussion

channels Social Media in his/her knowledge to choose the
Social Media Channels own words and exemplify most appropriate
the main Social Media business channel/s for Student’s explanation of
Channels. his/her purpose his/her choice

The student knows the The student is able to The learner is able to Participation in class
main principles of social describe in his/her own apply the knowledge discussion
media management words the means and acquired and use at least

Management of Social ways to exert the social one social media platform Practical use of a social
media platform
Media media management for a real/imagined
business situation

The learner knows the The learner is able to The learner is able to Explanations offered by
Measuring Social main principles of identify the means of access, read and interpret the student
Media Results measuring social media measuring the Social user statistics on at least
results Media results. one social media channel

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