Page 54 - EIDE IO3 CF

PART II

MODULE 4: DIGITAL ENTREPRENEURSHIP FOR
START-UPS

GENERAL OBJECTIVES OF THE MODULE

The aim of the module is to define the concept of Social Media, support students identify the
main Social Media Channels and their functionalities, including measuring results. The last part
of the module is focused on defining online reputation and building an online brand reputation,
along with defining networking and partnerships in digital environment and their influence on
the business.

UNITS OF LEARNING:

Unit1: Social Media Channels
Unit2: Management of Social Media

Unit3: Measure your Social Media Results

Unit4: Main benefits of Social Media for your business

Unit 5: Online reputation

NECESSARY RESOURCES

- EIDE on-line course, part 1, module 2.
- EIDE Teachers Guide
- Computer/Device with internet access

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